On my side of the fence, Flash is what you do when the CEO sees your new design and goes, “Oh…so does it move?”
When entering a new market, I love seeing the top results with flash splash pages. It’s a terrific design tool when used properly, but too many companies make it their landing page and navigation, leading to poor site indexing. At the very least, a flash-splash usually means they have no clue about SEO rumors, even if they can design around it.
Of course, there’s always a work around and good designers have found ways to work around flash’s indexing limitations.
The real forward-looking question is how will SEO change when robots can seek out the flash files, decompile them, and evaluate them? It’s getting closer every day…
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